Bold, Creative Marketing That Cuts Through the Noise with Dan Cavallo
Dan Cavallo champions a fearless approach to marketing—one that leans into bold ideas, challenges convention, and captures attention in unexpected ways. His success lies in speaking directly to younger, harder-to-reach audiences through content and campaigns that feel fresh, relevant, and daring. 👥 Audience-first thinking: Dan knows his audience inside out—especially Gen Z and younger millennials—and […]
Making B2B Marketing Work: Aligning Marketing and Sales for Success
To truly make an impact, marketing and sales need to work together to drive revenue, build meaningful pipelines, and measure success effectively. Join Catherine, a seasoned marketer with 20+ years of experience, as she shares her top tips for being an effective B2B marketer in a sales-driven environment. 💡 What you will learn: ✅ Building Strong Sales Relationships – Understand […]
Unlocking Marketing Success with Behavioural Science
Want to understand what truly drives customer decisions? Behavioural science holds the key to crafting marketing strategies that engage, persuade, and convert. Join Fabiola, a seasoned marketing leader, as she explores how psychology and behavioural insights can supercharge your marketing efforts. With expertise in B2B marketing, audience planning, and channel strategy, Fabiola brings a wealth of experience in crafting […]
Writing for Impact with Maddy Barber
Join us for an insight into content marketing with Maddy, a brand and content marketing manager experienced in both in-house an agency. Learn how to create compelling, results-driven marketing copy. This session will talk through how to connect with your audience, structure messages for maximum impact, and write persuasive content that drives conversions. Key Takeaways: 🎯 The […]
The Role of Integration in a Fragmented and Personalised Communications World with Nathan Ansell
An expert in revitalising established brands and driving exceptional growth through digital channels. In a world where communication channels are increasingly fragmented and personalisation is a key expectation, how can brands ensure their messages remain cohesive and impactful? Drawing from his extensive experience in brand revitalisation, digital growth, and customer-led strategy, Nathan will be discussing how […]
Consistency in Brand Communications as a Lever for Growth with Candace Gerlach
Having spent most of her career working brand side, Candace is now the dynamic founder of CMG; a 360 brand communications collective on a mission to take the latest in marketing science and timeless marketing principles and apply them creatively to businesses wanting to make an impact. ➡️ Session Overview: With extensive experience working brand-side, […]
High-Impact LinkedIn Content Strategies that Work for Creators
The School of Marketing presents an Expert Session with Purna Virji. Purna Virji is a globally acclaimed content strategist and the best-selling author of High-Impact Content Marketing. As the Principal Consultant for Content Solutions at LinkedIn, Purna leverages her extensive expertise in content creation and strategy. With a background in leading global learning programs at […]
Agency vs. In-House Marketing
The School of Marketing presents an Expert Session with Yana Lapitskaya Yana is the co-founder of Yay!Starter Marketing, a role she describes as the best job in the world. With extensive experience across diverse sectors including Technology, Sport, Broadcasting, FMCG, and Property, Yana blends her passion for marketing with a drive for digital innovation. Her […]
The Demand Generation Playbook: Myths, Strategies & B2B Growth
Jessy Co-Founder and Growth Marketing Director at Yay!Starter Marketing and Co-Founder of YAi. 🤩 With a wealth of experience across Fintech, B2B & B2C SaaS, and two-sided marketplaces, Jessy has mastered the art of guiding disruptive startups toward product-market fit. ➡️ Session Overview: In this session, Jessy will discuss the importance of demand generation in today’s B2B […]
Ask Andrew Anything!
Owner of award winning Boutique Marketing Agency and Communications and Marketing Consultant of the Year 2023. Andrew co-founded Frank, one of the UK’s most respected PR agencies representing some of the nation’s best-known brands and responsible for some of its most famous campaigns. With an extensive portfolio, Andrew has acted as the official spokesperson and […]
