Making B2B Marketing Work: Aligning Marketing and Sales for Success
To truly make an impact, marketing and sales need to work together to drive revenue, build meaningful pipelines, and measure success effectively. Join Catherine, a seasoned marketer with 20+ years of experience, as she shares her top tips for being an effective B2B marketer in a sales-driven environment. 💡 What you will learn: ✅ Building Strong Sales Relationships – Understand […]
Unlocking Marketing Success with Behavioural Science
Want to understand what truly drives customer decisions? Behavioural science holds the key to crafting marketing strategies that engage, persuade, and convert. Join Fabiola, a seasoned marketing leader, as she explores how psychology and behavioural insights can supercharge your marketing efforts. With expertise in B2B marketing, audience planning, and channel strategy, Fabiola brings a wealth of experience in crafting […]
Writing for Impact with Maddy Barber
Join us for an insight into content marketing with Maddy, a brand and content marketing manager experienced in both in-house an agency. Learn how to create compelling, results-driven marketing copy. This session will talk through how to connect with your audience, structure messages for maximum impact, and write persuasive content that drives conversions. Key Takeaways: 🎯 The […]
The Role of Integration in a Fragmented and Personalised Communications World with Nathan Ansell
An expert in revitalising established brands and driving exceptional growth through digital channels. In a world where communication channels are increasingly fragmented and personalisation is a key expectation, how can brands ensure their messages remain cohesive and impactful? Drawing from his extensive experience in brand revitalisation, digital growth, and customer-led strategy, Nathan will be discussing how […]
Consistency in Brand Communications as a Lever for Growth with Candace Gerlach
Having spent most of her career working brand side, Candace is now the dynamic founder of CMG; a 360 brand communications collective on a mission to take the latest in marketing science and timeless marketing principles and apply them creatively to businesses wanting to make an impact. ➡️ Session Overview: With extensive experience working brand-side, […]
High-Impact LinkedIn Content Strategies that Work for Creators
The School of Marketing presents an Expert Session with Purna Virji. Purna Virji is a globally acclaimed content strategist and the best-selling author of High-Impact Content Marketing. As the Principal Consultant for Content Solutions at LinkedIn, Purna leverages her extensive expertise in content creation and strategy. With a background in leading global learning programs at […]
Agency vs. In-House Marketing
The School of Marketing presents an Expert Session with Yana Lapitskaya Yana is the co-founder of Yay!Starter Marketing, a role she describes as the best job in the world. With extensive experience across diverse sectors including Technology, Sport, Broadcasting, FMCG, and Property, Yana blends her passion for marketing with a drive for digital innovation. Her […]
The Demand Generation Playbook: Myths, Strategies & B2B Growth
Jessy Co-Founder and Growth Marketing Director at Yay!Starter Marketing and Co-Founder of YAi. 🤩 With a wealth of experience across Fintech, B2B & B2C SaaS, and two-sided marketplaces, Jessy has mastered the art of guiding disruptive startups toward product-market fit. ➡️ Session Overview: In this session, Jessy will discuss the importance of demand generation in today’s B2B […]
Ask Andrew Anything!
Owner of award winning Boutique Marketing Agency and Communications and Marketing Consultant of the Year 2023. Andrew co-founded Frank, one of the UK’s most respected PR agencies representing some of the nation’s best-known brands and responsible for some of its most famous campaigns. With an extensive portfolio, Andrew has acted as the official spokesperson and […]
Managing your Marketing Career
The School of Marketing presents an Expert Session with Catherine Henderson. Her career includes leadership roles at both large, global corporations and smaller, scaling agencies, including marketing recruitment firms. With exclusive access to marketing recruiters, Catherine offers unparalleled insight into career management across various levels of experience and seniority. She is adept at advising on […]
