The AI-powered chatbot landscape has been evolving rapidly, and in 2024, three major contenders have emerged: Google’s Gemini (formerly known as Bard), OpenAI’s ChatGPT, and Perplexity AI. Each offers unique capabilities, but which one stands out when it comes to real-world marketing advice and creative problem-solving? We put these chatbots to the test on two key fronts: marketing technology recommendations and creative idea generation. The results? Surprising.
The Marketing Tech Stack Showdown
To kick things off, we asked each chatbot a common marketing query: “What marketing technologies should a luxury retailer include in their martech stack?” The idea was to see how each would handle recommendations for this vital part of any modern marketing strategy.
Gemini delivered a concise list, suggesting tools like CRM systems, email marketing, and social media management, alongside influencer marketing and public relations software. However, its suggestions felt familiar, almost predictable.
Meanwhile, ChatGPT mirrored many of Gemini’s recommendations but went a step further by including innovative solutions like augmented reality and a visual commerce platform. This gave ChatGPT an edge, showing a slight inclination towards cutting-edge technology.
Then came Perplexity AI, which stood apart by presenting a more academic, footnoted response, offering high-level categories like advertising, content management, and data handling. While informative, it lacked the detail needed for a deep dive into specific tools and left some granularity to be desired.
Creativity in Naming
Next, we put the chatbots’ creative muscles to the test by asking for five unique names for a fresh fruit beverage company. Here’s how they fared:
- Google Gemini: Names like “Ripe Riot” and “Sun-Kissed Sips” showed playful creativity, though not every suggestion was groundbreaking.
- ChatGPT: Its ideas, including “Orchard Oasis Beverages” and “Juicy Harvest Drinks,” were pleasant, but several turned out to be names already in use by real companies.
- Perplexity AI: Offering quirky names such as “Fairy-Tale Fruits” and “Whacky Watermelons,” Perplexity displayed the most originality and imagination, taking the top spot for creativity.
The Verdict
When it comes to standard marketing advice, ChatGPT shows some added depth with more forward-thinking solutions like AR and visual commerce. Gemini sticks to safer, more conventional recommendations, which might work for users looking for tried-and-tested strategies.
However, Perplexity AI truly shines in its attention to sourcing and creativity. It goes beyond simple lists, providing credible citations and offering insights that push the boundaries of what a chatbot can deliver. Its unique presentation of data and potential for multimedia integration.
Reference: https://martech.org/chatgpt-vs-gemini-vs-perplexity-the-definitive-ai-chatbot-battle-of-2024/
