In a significant milestone since its founding in 2011, Beavertown Brewery has launched its first-ever television advertisement. Founded by Logan Plant, son of Led Zeppelin guitarist Robert Plant, Beavertown has become renowned for its distinctive skull illustrations and animations. The new campaign, “Beavertown: Pub Stories – A Good Night Out,” embraces the brewery’s iconic visual style to tell engaging stories of memorable nights out.
A Humorous and Animated Take on Social Connections
Tonight, 23 May, marks Beavertown’s debut on television screens across the nation with an animated spot that taps into the brand’s humorous and cartoonish imagery. The 60-second advert is a co-production by Riff Raff Films and Ridley Scott Creative Group’s Black Dog Films. It vividly portrays animated skeletal figures bonding over their shared stories of nights out, capturing the essence of Beavertown’s playful and social spirit.
A Collaborative Effort
Directed by Ed Morris, the campaign sees the collaboration of long-time Beavertown partners, the agency Like Minded Individuals, and animator Alice Bloomfield. The ad is part of Beavertown’s new platform, “For Humans and Other Social Beings,” aiming to celebrate the connections and stories that come from shared experiences.
Multi-Channel Launch
The campaign will be rolled out nationwide across a mix of channels, including TV, out-of-home (OOH), digital platforms, podcasts, and bespoke trade activations. By leveraging Bloomfield’s illustrations, Beavertown aims to inspire people to share their own stories of great nights out.
Celebrating Connection and Storytelling
“Good nights out are at the heart of our relationships with each other. They give us stories to tell and bring us closer together,” said Beavertown’s marketing director, Tom Rainsford. “We wanted to show this connection at the heart of our new campaign and to combine it with our visual brand world to help tell the story in a way that only Beavertown can.”
Nick Dwyer, Beavertown’s creative director, added: “As a designer, my aim with this campaign was to visually capture the essence of human connection and shared experiences. By capturing the unique personalities of the people involved, and animating them in our signature style, we’ve crafted a visual narrative that resonates with sincerity and charm. I’m really excited to see how it inspires others to celebrate life’s meaningful moments.”
Encouraging Community Engagement
Owned by Heineken, Beavertown Brewery is encouraging people to join in and share their own stories of memorable nights out as part of this campaign. This approach not only highlights the brand’s core values but also fosters a sense of community and shared experience among its audience.
With its first-ever TV ad, Beavertown Brewery is set to make a splash, bringing its unique blend of creativity and storytelling to a wider audience. The campaign promises to resonate with viewers, celebrating the joy and connection found in a good night out.
Source: https://beavertownbrewery.co.uk/blogs/beer-stuff/pub-stories-a-good-night-out https://beavertownbrewery.co.uk/blogs/events/win-the-ultimate-night-out-on-us
