Nescafé is setting the standard in the drive towards sustainability with a number of smart adjustments meant to lessen their negative effects on the environment. In addition to promising a better cup of coffee, their most recent revelation—that their coffee is best prepared at 80°C rather than the conventional boiling point—is a part of a larger plan to assist Nestlé, its parent company, in achieving net zero emissions by 2050.
Ideal Taste and Ideal Energy Consumption
Nescafé has discovered that at just 80°C, its instant coffee granules release their maximum taste and fragrance. This discovery is essential to achieving large energy savings in addition to improving the consumer’s daily routine. Nescafé helps coffee drinkers save the energy use of their electric kettle by roughly 20% by suggesting a brewing temperature that is 20 degrees Celsius lower than boiling. This minor change may save 22kWh of electricity over the course of a year, which is more than enough to run a big TV for over a thousand hours.
Baby Steps Towards a Grand Objective
Instead of taking a few bold steps, Nestlé plans to implement “hundreds of small changes” in order to achieve net zero by 2050. All NESCAFÉ manufacturing facilities are expected to run entirely on renewable energy by 2025 in keeping with this idea. Additionally, the brand is leading the way in developing more circular systems that improve product collection, recycling, and reuse, reducing waste and resource consumption.
Nescafé is growing their fleet to include more electric, biofuel, hybrid, and plug-in hybrid cars as part of their ongoing commitment to sustainability. This shift is in line with international efforts to mitigate climate change by assisting in the reduction of greenhouse gas emissions across their activities.
Encouraging Customers to Protect the Environment
Nescafé’s approach involves customers directly in the environmental equation, going beyond corporate reforms. Nescafé is encouraging an environmentally conscious society by teaching people about improved preparation techniques, such as making coffee at lower temperatures, and providing recycling advice. Every cup of coffee brewed at 80°C represents a reduction in carbon emissions and the brand’s dedication to sustainability and high quality.
In conclusion: A cup of coffee to ensure a brighter future
From using renewable energy in manufacturing to encouraging wiser consumer behaviours, Nescafé is proving that the path to sustainability is a patchwork of many tiny but significant actions. Their strategy not only establishes a standard for the sector but also emphasises the importance of individual decisions in global environmental initiatives. Drinkers of Nescafé contribute to a greater movement aimed at a sustainable and happy future with each cup of well made coffee.
Source: https://www.nescafe.com/cup-of-respect/no-need-100deg
