Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, captures the very essence of London’s unpredictable weather and the timeless elegance of the brand. The campaign honours not only the ever-changing skies but also the beauty of love and life, with a stellar cast of familiar faces from both the acting and modelling worlds.
Stars such as Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, and Son Sukku appear alongside supermodels David Gandy, Liu Wen, and Naomi Campbell. Each one brings their own unique charm to the campaign, embodying the spirit of the Burberry trench coat – a symbol of both style and resilience, fit for any weather.
The Burberry Trench: A Timeless Icon
Burberry’s iconic trench coat is at the heart of this collection, a nod to the brand’s legacy of creating fashion that endures, whatever the season. The It’s Always Burberry Weather campaign showcases these iconic pieces reimagined for the modern world. Aimee Lou Wood and Micheal Ward feature prominently, wearing reworked silhouettes that combine Burberry’s signature trench details with lighter, streamlined jackets perfect for summer.
“Shakespeare might have asked, ‘Shall I compare thee to a summer’s day?’ But in London, we might just ask him what the weather’s like,” said Burberry, playfully referencing the city’s famously unpredictable climate.
Burberry’s Summer 2025 collection not only embraces the brand’s rich heritage but also looks ahead to the future, highlighting its craftsmanship in weather-resistant designs. These new creations embody a sophisticated yet practical approach to fashion, perfect for both the British drizzle and the sunshine that occasionally graces the city.
As the brand continues to evolve, It’s Always Burberry Weather serves as a reminder of how London’s charm lies in its contrasts – much like the timeless Burberry trench that can be worn through any season.
