This year, Marks & Spencer is bringing Christmas cheer to screens nationwide with its enchanting new campaign, “Christmas Starts Here.” The centerpiece of the campaign is a 90-second TV advert brimming with festive spirit, featuring 10-year-old Skylar Blue, a rising talent discovered on Britain’s Got Talent, and directed by Emmy-nominated filmmaker Elliot Power. Set to the infectious tune of I Believe in Miracles by The Jackson Sisters, this advert is designed to capture the magic and excitement of Christmas in the most captivating way.
The story unfolds through the eyes of young Leona, played by Skylar, as she discovers a mystical snow globe that transforms her home into a festive wonderland. Leona’s playful curiosity draws viewers into her world, where every tilt of the snow globe conjures delightful surprises—from cascading baubles to a gravity-defying dance party with her family. With choreography by Corey Baker, renowned for his work on Beetlejuice Beetlejuice, the scenes burst with energy and charm as family members whirl around the room, celebrating the joy of togetherness in a fantastical flight of imagination.
Marks & Spencer’s campaign isn’t just about showcasing their range of clothing and homeware; it’s about creating an immersive experience that speaks to the heart of the festive season. “For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories,” explains Anna Braithwaite, M&S’s clothing and home marketing director. “This year, we’re adding a playful twist to our Christmas campaign, bringing a touch of fantasy to the season and reminding customers of the joy that M&S offers every holiday.”
The campaign encourages families to make the season truly magical by shopping the styles featured in the advert. From glitzy party dresses to cosy pyjamas and sparkling decorations, M&S presents everything you need for a stylish holiday season. For those looking to recreate Skylar’s iconic look, the advert’s children’s collection includes a sequined party top, wide-leg jeans, and chunky biker boots—perfect for any festive occasion.
In a unique twist, M&S invites customers to become part of the magic by creating their own AI-generated snow globe. Shoppers can upload photos of their Christmas trees, which will appear in a personalised virtual snow globe. By sharing their festive creations on social media, customers can enter a competition to win a 3D-printed snow globe replica, complete with mini versions of themselves inside, adding a memorable keepsake to their holiday celebrations.
Running across multiple channels until 15 December, “Christmas Starts Here” aims to ignite the festive spirit in every home. With a seamless blend of style, innovation, and heart, Marks & Spencer once again delivers a campaign that reminds us all of the wonder, joy, and magic that Christmas brings. This season, M&S invites everyone to step into the festive spirit and make this Christmas truly unforgettable.
Source: https://www.marksandspencer.com/content/christmas-advert
