Facing the Challenge
The true test of a brand’s strength is its ability to thrive under pressure, and this has certainly been the case for Cornetto in Pakistan. Faced with declining brand power, Cornetto embarked on an eight-month journey of problem-solving and innovation, which has now culminated in a remarkable turnaround.
Understanding Consumer Sentiments
Recognizing the need to reconnect with consumers, Cornetto delved deep into understanding their sentiments and feedback. Meticulous market research and weekly product testing became the company’s compass. This detailed analysis highlighted key areas for improvement, providing the foundation for their mission to enhance the ultimate Cornetto experience.
Revamping the Product Mix
The team’s dedication and hard work led to a complete revamp of the product mix. The new Cornetto is not just creamy; it is also extra crunchy, addressing the primary pain points identified by consumers. This transformation was not limited to the product itself but extended throughout the operations.
From Factory to Retailer: Restructuring for Excellence
From the ice cream factory to the retailer, Cornetto left no stone unturned in restructuring processes. This commitment to excellence ensured that the new Cornetto met the highest standards of quality, from the top of the cone to its very iconic tip.
Launching “Unwrap the Perfect Cornetto”
With a brand-new look and taste, Cornetto proudly launched “Unwrap the Perfect Cornetto” across Pakistan. This campaign invites everyone to rediscover the joy of ice cream on a cone, celebrating the enhanced Cornetto experience.
A Labour of Love
Gratitude is owed to everyone who contributed to this journey. Their unwavering commitment has been instrumental in achieving remarkable growth for the Cornetto brand in Pakistan. This turnaround has truly been a labour of love, showcasing the power of resilience and innovation in the face of adversity.
Cornetto’s story is a testament to the fact that with determination and consumer-centric strategies, even the most established brands can reinvent themselves and soar to new heights.
