Library of Courses

£35.00

Learn to create effective customer journey maps in this course, exploring their importance, benefits, and the step-by-step process to design one tailored to your business.

£25.00

Marketing effectiveness, vital in today’s business, emphasises strategic allocation of marketing resources for maximising profitability and evaluating outcomes, while avoiding common pitfalls and emphasizing post-campaign analysis.

£35.00

Master the art of selecting and partnering with the right agency for your project, ensuring successful outcomes through expert guidance, procurement strategies, and real-world case studies.

£75.00

This module will be a vital resource for Brand and Marketing Managers that are looking at how to develop and manage their brands at both a strategic and tactical level.

£75.00

75% of users on Google never click past the first page of search results, so how do we create an SEO campaign to get to the top of the search rankings? This module will answer this question and equip you with how to create your own SEO campaign.

£35.00

This course delves into using data-led insights to elevate customer experience, focusing on generation, application, and case studies for businesses of all sizes.

£35.00

Explore data usage in business for insightful decision-making, covering collection, interpretation, and visualisation for effective marketing and market research strategies.

£89.00

Exploring E-Commerce: Embracing a Global Market Shift to $8.65 Trillion by 2030. Strategies for Effective E-Commerce, Platform Choices, CRM Optimization, and Leveraging Market Research Data.

£35.00

Explore the evolving world of B2B marketing in our course, focusing on its distinction from B2C, foundational principles, overcoming challenges, mastering social selling, and upcoming trends.

£89.00

Explore the essence of marketing in this module, delving into its evolution, integral role in organisations, customer-centric approaches, and the vital stages of creating a marketing plan.

£75.00

Explore B2B marketing’s evolution in the digital era through principles, challenges, social selling techniques, and future trends. Enhance strategies with this comprehensive course for effective B2B marketing mastery.

£55.00

Learn to craft compelling marketing copy that engages customers and reflects your brand’s unique voice, using proven techniques, strategies, and an understanding of reader psychology.

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