You have been asked to lead a marketing project. So what steps should you take next?
This course will navigate you through the marketing processes starting with the most important part, writing a brief through to the typical delivery process that you might experience. This module will also help you evaluate briefs and advise how to give constructive feedback. Therefore, by the end of this course you should be well equipped to develop a marketing/creative brief.
Here are a number of Topics We will Look at:
What is a marketing / creative brief?
How to write a brief
Where does this brief go next, internal or external?
A typical marketing briefing process
Evaluation framework
How to give constructive feedback
Learning outcomes:
Writing the marketing brief
Case studies of good briefs
Where does this brief go next, internal or external?
A typical marketing briefing process
How to brief
How to evaluate the work
How to give constructive feedback
