Bringing Back the Australian Spirit
The well-known swimsuit company Speedo, which is most recognised for its performance clothing, is creating a stir with its newest worldwide ad, “Go Full Speedo.” Having established itself solidly in Australia since 1928, Speedo is reverting to its humorous and daring beginnings while shedding its professional sheen. The Mirimar agency created the ad, which is centred around a complete acceptance of life, both in and out of the water.
The Arrangers
The charming Australian actor Dacre Montgomery, best known for his part in Stranger Things, is the face of the ad. Beside him are a number of other well-known figures, such as Peggy Oki, a skateboarder and surfer from California, and the energetic lifeguards from the reality TV show Bondi Rescue. The commercial captures a bold escape to freedom and enjoyment by transporting us from constrictive professional settings to the freeing beaches of Sydney’s Bondi Beach.
Giving up on the swimsuit
The eye-catching opening shot of the ninety-second advertisement has Montgomery, dressed in a business suit, being figuratively “shown the door.” He transforms himself in a liberated way, trading in his suit for a Speedo and starting a domino effect among the city people. A procession of people trading in their work uniforms for swimsuits ensues, signifying an unrestrained foray into personal expression.
Freedom’s Soundtrack
The Beefs, an Australian punk band, use their own song “Go Full Speedo” to punch up the story. The campaign’s upbeat tone is reinforced by this upbeat music, which also reinforces its theme of unabashed joy and confidence.
A Hint of Diversity
The campaign from Speedo goes beyond beach appeal. It’s a wake-up call for everyone, regardless of swimming ability. The advertising strikes a chord with a wide range of people, including common beachgoers and Olympic swimmers like British swimmer Adam Peaty. In keeping with the advertising concept, Speedo is organising a number of summertime events that will honour the love of swimming and an adventurous attitude.
The Context of the Laughter
According to Simon Breckon, SVP at Speedo, “Go Full Speedo embodies the indomitable spirit that resides within us all – an unwavering determination to seize every opportunity.” This campaign is more than simply a swimsuit commercial; it’s a lifestyle statement that exhorts individuals to seize life’s possibilities with confidence and excitement.
Final Thoughts
The “Go Full Speedo” campaign from Speedo effectively resurrects the brand’s iconic swagger and charm while updating it for the modern adventurous lifestyle. It challenges everyone to completely embrace life’s joy and to take off their inhibitions along with their suits. Montgomery sums it up well when she says that celebrating life at Sydney’s Bondi Beach while sporting a pair of Speedos is maybe the most stereotypically Australian thing to do.
