Oakland, Calif., 9 September 2024 – Beauty powerhouse e.l.f. Cosmetics and dating app giant Tinder have teamed up to create a red-hot new collaboration designed to boost confidence and self-expression on the dating scene. The limited-edition e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection brings together e.l.f.’s trendsetting makeup innovations with Tinder’s goal of making dating fun and accessible.
This partnership taps into the confidence singles feel when preparing for a first date, with a recent study revealing that 80% of singles say their pre-date get-ready routine boosts their self-assurance. To help singles put their best face forward, the collection includes a range of products to enhance first-date vibes, including nourishing lip oils, face primers, and the all-new single-use lipstick matches, ‘It’s a Match! Stick Lippies.’
“e.l.f. and Tinder are united by a shared mission of empowering self-expression,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “This collection is all about giving people the tools to step into their dates with confidence and authenticity.”
Melissa Hobley, Chief Marketing Officer at Tinder, added: “Confidence is key when sparking new connections. With this collaboration, we’re giving singles the opportunity to feel their best while embracing all the excitement and nerves that come with dating.”
The collaboration launches tomorrow, 10 September, and will be available online at elfcosmetics.com and elfcosmetics.co.uk, with limited quantities available via same-day delivery through DashMart in select U.S. cities. Beauty Squad members in the U.S. and U.K. will also have exclusive access to a special offer for Tinder Gold for just $1/£1, making it easier than ever to boost confidence both on the dating scene and in life.
This bold collaboration doesn’t stop with beauty products—e.l.f. and Tinder have also launched a fun campaign video featuring influencer Harry Jowsey, showcasing the power of confidence in the dating world.
Get ready to face your next date with a confidence that shines through, thanks to e.l.f. and Tinder’s fiery new collection.
