Effie Worldwide has officially announced the 2023 Effie Index®, marking the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. This year’s rankings underscore the dominance of FMCG/CPG, fast food, and beverage companies, with three out of the top five most effective brands being quick-service restaurants (QSRs).
Key Highlights from the 2023 Effie Index
Most Effective Marketers and Brands
- AB InBev and McDonald’s continue their reign, securing the top positions in the Marketer and Brand categories for the third consecutive year. This consistency underscores their dedication to marketing effectiveness.
- Other notable marketers include Unilever, which reclaimed the second spot, and PepsiCo and The Coca-Cola Company, both re-entering the top five for the first time in several years.
Global Agency Excellence
- The Most Effective Agency Office competition highlights the international scope and strength of agencies. The top 10 offices are located in Argentina, Brazil, Colombia, India, New Zealand, Ukraine, and the United Arab Emirates.
- The Most Effective Independent Agencies are equally diverse, with top spots held by agencies from Argentina, Brazil, China, Denmark, India, New Zealand, Peru, and the United States.
Effie Index as the Gold Standard Traci Alford, Global CEO of Effie Worldwide, stated, “The Global Effie Index has become the gold standard for measuring marketing effectiveness. The companies and brands at the top of our rankings demonstrate the highest commitment to effectiveness. No matter their business challenge, they all have one thing in common: they drive tangible successes for their brands. I’d like to congratulate all the teams involved; they represent the very best of our industry and should be very proud of their achievements.”
About the Effie Index
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing over 4,750 finalist and winning entries from Effie Awards competitions worldwide. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.
This year’s rankings include Effie Awards finalists and winners announced between January 1, 2023, and December 31, 2023. The 2023 Effie Index provides a detailed look at the strategies driving the most successful marketing campaigns globally. For more detailed results go to: effieindex.com
