Formula E’s latest innovation, Evo Sessions, is set to redefine motorsport by offering an exclusive opportunity for 11 high-profile personalities to experience the sheer power of the world’s fastest electric race car, the GEN3 Evo. As the all-electric racing championship pushes the boundaries of performance, it is also leveraging cutting-edge artificial intelligence (AI) through its extended partnership with Google Cloud to enhance driver training, race strategy, and fan engagement.
The Ultimate Motorsport Challenge
Taking place at the Miami International Autodrome on 5-6 March 2025, Evo Sessions brings together a curated collective of actors, athletes, and content creators with a combined audience reach of over 300 million. Each participant has been embedded within elite Formula E teams, undergoing an intensive training programme that includes simulator sessions, physical conditioning, driver coaching, and engineering briefings.
Among those taking part are Brooklyn Peltz Beckham (entrepreneur, UK), Sergio Agüero (former footballer, ARG), Cleo Abram (tech content creator, USA), Emelia Hartford (actress and record-breaking car builder, USA), Vinnie Hacker (multi-hyphenate creative, USA), Tom Felton (actor, UK), Supercar Blondie (automotive creator, AUS), JUCA (leading automotive content creator, MEX), Driver 61 (pro driver and creator, UK), Yes Theory’s Ammar Kandil (YouTuber), and Theo Baker (sports content creator, UK).
These personalities will have the rare opportunity to take the GEN3 Evo to the track—an electric racing machine capable of accelerating from 0-60mph in just 1.82 seconds, outpacing even Formula 1 cars. Through their social media platforms and a feature-length documentary set to be released later in 2025, audiences will witness their journey from rookies to racers.
Jeff Dodds, CEO of Formula E, describes Evo Sessions as a groundbreaking concept: “The initial reaction when I presented the idea to our teams and partners was, ‘this is wild!’—which is exactly why we had to make it happen. We are bringing audiences a unique, behind-the-scenes look into the making of a professional electric racing driver, through the eyes of some of their favourite online personalities.”
Brooklyn Peltz Beckham echoed this enthusiasm, stating, “I’ve loved motorsport all my life, so when the opportunity came to be a part of Evo Sessions, I jumped at the chance. Getting behind the wheel and learning from the best is an incredible experience.”
AI Revolutionises Formula E
Alongside Evo Sessions, Formula E is ushering in a new era of AI-driven innovation through its expanded partnership with Google Cloud. As motorsport presents unique challenges in vehicle dynamics and real-time decision-making, Formula E is leveraging Google’s Vertex AI platform to analyse telemetry data and provide real-time performance insights to drivers.
Using Google’s Gemini large language models, AI systems will generate personalised coaching recommendations, optimise racing strategies, and enhance energy management during races. Jeff Dodds highlights the impact: “This partnership with Google Cloud represents a step-change in how we use AI to elevate motorsport. From driver training to fan engagement, we’re harnessing technology to create an unparalleled racing experience.”
AI-Driven Fan Experience
Beyond the track, AI is set to transform fan engagement. Formula E will integrate Google Cloud’s BigQuery platform to analyse video feeds, vehicle telemetry, and social media metrics in real time. This data will be used to generate personalised content, predictive race analytics, and even AI-driven commentary tailored to viewer preferences.
Tara Brady, President of Google Cloud EMEA, says: “With Google Cloud’s Gen AI tools, including Vertex AI and Gemini models, we’re helping Formula E supercharge innovation in motorsport. Together, we’re pushing the boundaries of sustainable racing and redefining what’s possible both on and off the track.”
Sustainability and the Future of Racing
Formula E, the only sport certified net zero carbon since its inception, continues to align technological advancements with sustainability. AI-powered models will optimise energy usage during races, helping teams refine efficiency strategies while demonstrating the capabilities of electric vehicles in urban settings.
“With a growing fanbase of nearly 400 million, it’s no surprise that our partners see increasing value in one of the most innovative sports on the planet,” says Dodds. As Formula E embraces AI at scale, the championship is not only revolutionising racing but also setting a new standard for the future of sustainable motorsport.
Fans can follow Evo Sessions in real time across Formula E’s social channels and look forward to the upcoming documentary, capturing the electrifying journey of these 11 personalities as they take on one of the most exhilarating challenges in motorsport.
