Taking Fashion Forward
The Very Group has just rolled out its vibrant new long-term fashion platform, “Haus of Flamingo.” Designed to be a beacon of self-expression and style, this initiative invites everyone to embrace their unique flair and add a sparkle to their summer wardrobe.
A Splash of Pink and Sparkle
The “Haus of Flamingo” was launched with a dazzling summer campaign that urges everyone to channel their “inner flamingo.” This new creative endeavour not only showcases a range of trendy apparel, chic accessories, and beauty products but also embodies the Very Group’s ethos of ‘Let’s make it sparkle.’ This campaign represents a significant step in engaging with Very’s core audience, who find traditional fashion marketing distant and unrelatable.
Collaborative Creativity
In partnership with The Gate, this platform is a culmination of vibrant pink energy and aspirational yet accessible fashion, drawing inspiration from Very’s own trio of flamingo icons. This collaboration has produced a dynamic new world within the fashion industry that resonates well with the youthful and spirited customer base of Very.
Cinematic Showcase
Directed by the dynamic duo Hot Icarus of Twice Pictures, the campaign features a hero 30″ film alongside shorter versions, all wrapped up with a plethora of social-first content. This visual feast invites viewers into the fantastical world of the Haus of Flamingo, positioning it as the ultimate destination for those looking to infuse their style with fun and a dash of audacity.
Media Extravaganza
With an extensive campaign that spans video on demand (VOD), digital platforms, social media, and influencer engagements, the “Haus of Flamingo” is set to be the summer’s hottest fashion destination. Media planning and execution were expertly managed by Dentsu, with postproduction services provided by Nomad London, ensuring a seamless and impactful delivery.
Executive Enthusiasm
Jessica Myers, Chief Marketing Officer at Very, expressed her excitement about the launch, highlighting how “Haus of Flamingo” marries the vibrant spirit of Very’s new fashion icons with the captivating world of fashion. Charlotte Wolfenden, Managing Director at The Gate, echoed this sentiment, praising the platform for making the fashion world more accessible and enjoyable, mirroring the essence of Very’s customer base.
A Club Everyone Wants to Join
The “Haus of Flamingo” is more than just a fashion label; it’s a movement towards more playful, inclusive, and expressive fashion. It’s an invitation to everyone—regardless of their style background—to dive into a world where fashion meets fun, and where everyone is encouraged to be their most fabulous self. So, as the campaign suggests, pack your suitcase, grab a Piña Colada, and step into something a little more iconic.
