As we approach 2025, B2B marketers are shifting away from rigid, outdated strategies in favour of flexible frameworks that can adapt to the ever-changing landscape of buyer expectations. In today’s fast-paced world, success hinges on agility, responsiveness, and the ability to pivot quickly. The upcoming 2024 Strategy & Planning Series, taking place from October 28 to November 1, will delve into how these dynamic approaches are driving growth and helping marketing teams stay ahead of the curve.
Here’s a sneak peek at the key sessions set to feature at this year’s event:
Creating a Seamless Customer Journey
The opening session will focus on how companies like Demandbase and Uber for Business are leveraging data-driven strategies to personalise the customer experience. This discussion will cover the evolution of the modern customer journey, the role of AI and intent data, and methods for scaling personalisation to meet customer needs.
Unlocking Event Data Insights
Cvent experts will lead a session on how to make the most of event data. They will demonstrate how to identify the most valuable metrics, assess event success, and use these insights to strengthen future programmes, enhancing overall effectiveness.
Enhancing Marketing Automation with AI, ABM & Personalisation
Act-On’s Jeff Day will explore the integration of AI tools, account-based marketing (ABM), and personalised multichannel automation to improve marketing automation outcomes. He will discuss optimising cross-channel campaigns, speeding up time-to-market with AI, and using data-driven insights to create stronger connections with audiences.
Winning Over Your CFO with Your 2025 Marketing Plan
A session hosted by The Marketing Practice will address the challenges of securing marketing budgets for 2025. The focus will be on building a compelling business case that positions marketing as a key growth driver, covering essential areas such as market research, competitor analysis, and evidence for advocating brand-building investments.
Driving Results with B2B on Connected TV (CTV)
Connected TV (CTV) is revolutionising how B2B advertisers reach their audiences and influence the sales funnel. MNTN will lead a webinar demonstrating how CTV can maintain brand visibility while delivering measurable results. The session will cover creative testing, optimisation, and the flexibility to adjust campaigns throughout the year.
Enterprise Demand Generation Planning Masterclass
With funding challenges on the rise, marketers are rethinking their strategies to boost efficiency. Ross Howard from Inbox Insight will discuss the impact of AI on outbound marketing and the importance of establishing a strong brand to cut through market noise. Attendees will learn about effective campaign planning, including market sizing, identifying ideal customer profiles, and utilising data-driven strategies across various channels.
Proven Go-To-Market (GTM) Strategies for Success
ZoomInfo’s Amy Humphrey and Maura Cantoni will dive into precise outreach strategies focused on ABM techniques for targeting high-value accounts. They will cover best practices for identifying and engaging the right industries, market segments, and personas, as well as building coordinated, data-driven outbound campaigns.
Harnessing the Power of Signal-Based GTM Strategies
Traditional sales and marketing tactics, relying on volume to secure leads, are becoming obsolete. In this webinar, Salesloft experts will advocate for signal-based GTM strategies that use buyer signals and AI to more effectively target potential customers and drive revenue growth. The shift from quantity to precision is key to unlocking efficient growth in today’s competitive market.
Accelerating Content Marketing in 2025
Content remains crucial for guiding prospects through the buyer’s journey, but many marketers struggle to meet the demand for personalised experiences. In this session, Lori Culliton and Alexis Carroll Cline from Emerald Studio will share three key tactics to supercharge content marketing in 2025, helping marketers navigate the challenges ahead and deliver tailored content at scale.
As 2025 approaches, the Strategy & Planning Series promises to offer valuable insights into the flexible frameworks that will drive success in sales and marketing. From AI integration and personalisation to GTM strategies and content marketing, this event will equip B2B marketers with the tools they need to thrive in a rapidly evolving landscape.
