As the clock ticks down to 2025, a growing number of Brits are swapping traditional New Year’s resolutions for a focus on rest and recovery. Forget crash diets and fitness fads—this year, sleep has emerged as the UK’s top priority for self-improvement.
A recent survey reveals that half of UK adults are pledging to get more sleep in the coming year, outstripping resolutions like losing weight (29%) and getting fitter (24%). This shift reflects a broader recognition of sleep’s vital role in overall health and well-being, with many viewing it as a foundation for achieving other goals.
A Nation Running on Empty
The push to prioritise sleep follows a worrying trend: 63% of adults say they regularly wake up feeling exhausted, averaging just 5.6 hours of sleep per night—far below the recommended 7–9 hours. The festive season only exacerbates the problem, with late-night celebrations, rich food, and work-related stress leaving many desperate for a reset.
Dr Sophie Bostock, a sleep expert, explains:
“Research shows that getting seven or more hours of good-quality sleep not only protects our physical health but also supports mental health, relationships, and productivity. It’s encouraging to see so many people prioritising sleep this January. This shift isn’t just a trend; it’s a recognition of sleep’s transformative impact on our quality of life.”
Sleep on the Nation’s Mind
January sees a surge in Google searches for “why can’t I sleep,” as Brits confront the toll of poor sleep habits. Many struggle to unwind after a busy holiday season, with 44% admitting they couldn’t fully switch off from work during Christmas. Over half (54%) say they need a break just to recover from the festivities, while 58% wake up feeling anxious about the day ahead.
“The links between sleep and mental health are bidirectional,” Dr Bostock adds. “Poor sleep worsens anxiety, but prioritising rest can significantly reduce the risks of mental health disorders. By focusing on sleep, people can unlock better productivity, improved relationships, and enhanced overall well-being.”
Practical Tips for Better Sleep in 2025
For those looking to make sleep a cornerstone of their New Year’s resolutions, Dr Bostock offers actionable advice:
- Identify Barriers: Reflect on what sabotaged your sleep in 2024. Was it late-night scrolling or too much caffeine? Start with a list of habits to change.
- Make Changes Easy: Choose simple, impactful adjustments. For instance, switch to decaf in the afternoon or establish a consistent wake-up time, even on weekends.
- Set Reminders: Use phone alarms or enlist family and friends to support your new routine.
- Track Progress: Use a sleep diary or wearable tracker to monitor improvements and stay motivated.
- Celebrate Success: Reward yourself for sticking to your goals—small wins lead to long-term habits.
- Upgrade Your Sleep Environment: Invest in a high-quality mattress or bedding to create a comfortable and supportive sleep space.
The Business of Sleep
Reflecting the national focus on rest, Bensons for Beds has launched a new 360-degree campaign, emphasising its “obsession with a good night’s sleep.” The campaign spans TV, radio, and social media, featuring behind-the-scenes content where influencers test the comfort of the brand’s beds.
Lisa Richards, Head of Marketing at Bensons, says:
“This campaign highlights our passion for helping customers find the perfect bed for their best night’s sleep. It’s exciting to begin this new chapter with our creative partners at Krow Group.”
As Brits embrace sleep as the cornerstone of health and wellness, companies like Bensons are poised to support this growing movement. With practical tips and quality sleep products, 2025 could truly be the year we all wake up refreshed.
Source: https://www.bensonsforbeds.co.uk/sleep-hub/new-year-resolutions-suggestions/
