Jellyfish, a global leader in digital marketing under The Brandtech Group, has launched a pioneering AI-driven media in-housing platform, marking the culmination of a year-long transformation. This innovative platform is designed to help brands streamline their media programs, offering an automated solution for media research, evaluation, content strategy, and activation. With artificial intelligence (AI) at its core, the platform promises to revolutionise the way brands approach media operations, enhancing efficiency and performance across the board.
The new platform combines a suite of proprietary AI agents, including Jellyfish’s recently introduced Media Ops Agent. By integrating these agents into a seamless, agentic workflow, the platform allows brands to launch campaigns 65% faster, reduce infrastructure costs by 22%, and experience a 30% increase in campaign performance. These enhancements are not just about automation; they represent a complete transformation of the marketing landscape, enabling brands to move faster, smarter, and more cohesively.
A Leap Forward for Marketers
For marketers, the benefits of this AI-powered platform are significant. The platform’s end-to-end solution offers automatic budget adjustments, continuous campaign optimisation, and AI-driven precision to ensure flawless executions. Marketers can now manage campaigns with real-time updates and performance tweaks, making it possible to launch campaigns in record time, stay within budget, and achieve optimal results around the clock.
Key advantages of the platform include:
- Accelerated Launch Times: Campaigns can be launched 65% faster, ensuring a quicker time to market.
- Cost Reduction: The platform reduces infrastructure expenses by an average of 22%, helping brands save on resources.
- Error-Free Execution: With AI precision, campaigns are launched flawlessly, adhering to best practices from major platforms like Google, Meta, and Amazon.
- Enhanced Performance: Brands can expect an average 30% improvement in campaign performance, driven by continuous AI optimisation.
This platform not only alleviates the burden of manual tasks but also empowers marketing teams to focus on high-level strategy, allowing them to operate more effectively and with greater agility.
Humans and AI, Working Together
While Jellyfish’s platform is AI-powered, the company emphasises the importance of human expertise in the process. Over the last few years, Jellyfish has cultivated its AI capabilities, blending creative excellence with cutting-edge technology. This combination of legacy platform knowledge, world-class creativity, and AI technology ensures that the company remains at the forefront of digital marketing innovation. The newly launched platform is an extension of this vision, offering creative solutions at scale, with AI acting as a powerful enabler.
Jellyfish’s commitment to AI is reflected not only in its platform but also in its ongoing efforts to train the next generation of marketers. Through its Jellyfish Training programme, the company has offered more than 250 courses across a range of topics, including social media, search, programmatic, and even generative AI. This year alone, 15 new courses dedicated to AI were added, further solidifying Jellyfish’s position as a leader in marketing education.
A New Look for a New Era
As part of this transformation, Jellyfish is also unveiling a bold new look. The company’s updated branding includes a new logo, visual identity, and the tagline “Move Faster, Smarter, Together,” which encapsulates the essence of its AI-driven approach. This rebrand highlights the company’s dedication to embracing new technologies while maintaining its entrepreneurial spirit and commitment to delivering exceptional results for its clients.
This rebranding and platform launch come at the end of a 12-month AI development programme, which saw Jellyfish revamp its approach to marketing across the board, from insights and SEO to reporting and campaign execution. The new platform is the final piece of this transformation, aligning Jellyfish with The Brandtech Group’s leadership in AI-driven marketing solutions.
The Future of In-Housing
Jellyfish’s new AI-powered media in-housing platform represents a significant step forward in the evolution of in-housing solutions. By enabling brands to manage their media efforts with greater efficiency and precision, Jellyfish is empowering marketers to take control of their campaigns and achieve better results. With the backing of The Brandtech Group, which has been providing large-scale AI services since 2018, Jellyfish is well-positioned to lead the way in this new era of marketing automation.
This launch is more than just a technological advancement; it is a signal of the future of marketing — one where AI and human creativity work together to deliver faster, smarter, and more impactful results.
Jellyfish, a leading digital marketing company under The Brandtech Group, has launched a revolutionary AI-powered media in-housing platform. This new tool automates media research, evaluation, content strategy, and activation, enabling brands to manage their media programs in-house more efficiently. By integrating proprietary AI agents, including the Media Ops Agent, the platform accelerates campaign launches by 65%, reduces infrastructure costs by 22%, and boosts campaign performance by 30%.
This platform’s capabilities, including continuous optimization and budget adjustments, ensure campaigns are executed flawlessly with adherence to best practices from Google, Meta, and Amazon. It’s part of a broader 12-month AI transformation that saw Jellyfish revamp its entire marketing approach, combining creative excellence with cutting-edge AI technology.
Additionally, Jellyfish has introduced a rebrand with the tagline “Move Faster, Smarter, Together,” reflecting its deepened AI focus. The company’s transformation aligns with The Brandtech Group’s leadership in Gen AI services, further solidifying Jellyfish’s role in driving innovation in the marketing industry.
Source;https://www.jellyfish.com/en-us/news/a-new-look-and-a-new-ai-powered-media-in-housing-platform/
