PepsiCo has revealed that iconic rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick-Off Show. This highly anticipated event will take place at Wembley Stadium, marking the eighth year of collaboration between Pepsi and UEFA for the final.
Kravitz, a four-time Grammy Award winner and recently honoured Music Icon at the 2024 People’s Choice Awards, will perform songs from his latest studio album, Blue Electric Light. Known for his dynamic stage presence and genre-spanning music, Kravitz’s performance is set to electrify the audience just before the much-anticipated match between Borussia Dortmund and Real Madrid CF.
A Global Spectacle
The show will be broadcast in over 200 countries and territories, reaching millions of fans via local broadcasters and the official UEFA YouTube channel. The event will also be promoted through extensive social media activity across Instagram, X, and Facebook.
PepsiCo’s global brand marketing VP, Eric Melis, expressed his enthusiasm for the collaboration: “The UEFA Champions League Final Kick-Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work. He lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life – and we can’t wait to see how fans react to this unmissable show.”
An Exciting Event for Football and Music Fans
The UEFA Champions League final is the pinnacle of club football, drawing millions of viewers worldwide. This year’s final at Wembley Stadium promises to be an unforgettable spectacle, enhanced by Kravitz’s high-energy performance.
Guy-Laurent Epstein, UEFA marketing director, highlighted the significance of the partnership: “Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”
Lenny Kravitz: A Perfect Fit
Kravitz, who has sold over 40 million albums worldwide in a career spanning three decades, expressed his excitement about performing in London. “I’m feeling truly energised ahead of my performance for the UEFA Champions League Final Kick-Off Show by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. It’s a perfect excuse to get together and enjoy some music and the feeling of camaraderie, togetherness and unity, and we can’t wait to show you all what we have in store.”
This performance aligns seamlessly with Pepsi’s ‘Thirsty For More’ brand platform, which celebrates a zest for life and the pursuit of extraordinary experiences. Fans can expect an electrifying show that embodies this spirit, setting the stage for one of the most significant events in the sporting calendar.
Tune In
Fans around the world can tune in to watch the show and the final via their local broadcaster, UEFA.com, and the official UEFA YouTube channel. With such a monumental event ahead, the collaboration between Pepsi, UEFA, and Lenny Kravitz promises to deliver a spectacular blend of music and football, uniting fans in celebration and excitement.
