What exactly is data and how can you effectively use it to maximise business decisions? Now more than ever, it is vital for a business to be able to collect accurate and relevant data, and then be able to turn this data into meaningful insight. Data can give businesses valuable and highly sought-after insights into both existing and potential customers; however – especially with the rise of technology – the world of data can be a daunting place and it can be difficult to know exactly where to start.
This course will provide you with a basic understanding of the use of data within businesses and how you can leverage it in marketing campaigns that you look to run in the future.
Here are a number of Topics We will Look at:
What is data
Storing data within a business
Collecting and visualising data
Segmenting data
Data modelling
Dealing with data issues
Learning outcomes:
Determine how you can use and interpret data for marketing and research purposes
Create a strategy and approach for leveraging market research data
Data visualisation techniques in order to present market findings and make recommendations
