To truly make an impact, marketing and sales need to work together to drive revenue, build meaningful pipelines, and measure success effectively.
Join Catherine, a seasoned marketer with 20+ years of experience, as she shares her top tips for being an effective B2B marketer in a sales-driven environment.
💡 What you will learn:
✅ Building Strong Sales Relationships – Understand what sales teams care about (revenue, targets, short-term wins) and how to communicate effectively.
✅ Crafting a Lead Pipeline – Learn how to generate high-quality leadsthrough collaboration, content, and strategy.
✅ Creating Value-Driven Content – Work with your internal experts to develop content that genuinely supports the sales process.
✅ Measuring Success & Proving ROI – Track marketing-attributed revenue, MQLs, conversions, and more—because Sales won’t do it for you!
🤩A bit of bio
Catherine Henderson is a seasoned marketing consultant specialising in the recruitment industry, with nearly 15 years of experience as a recruitment marketer. Her career includes leadership roles at both large, global corporations and smaller, scaling agencies, including marketing recruitment firms.
With exclusive access to marketing recruiters, Catherine offers unparalleled insight into career management across various levels of experience and seniority. She is adept at advising on job hunting, sector trends, skill development, and staying relevant in the evolving marketing landscape.
