Marks & Spencer Food has announced its most ambitious marketing campaign to date: a captivating trip across Britain’s agricultural heartlands with Michelin-starred chef Tom Kerridge. This programme, named ‘From Farm to Foodhall,’ aims to highlight the remarkable stories of origin and quality that underpin M&S’s acclaimed food items, highlighting the brand’s deep-rooted links with committed farmers and producers throughout the country. Watch the advert here:
The Journey Begins
As summer approaches, M&S Food and Tom Kerridge go on an epic trip to meet the extraordinary supplier partners who form the foundation of the retailer’s promise of quality and sustainability. With an 18-week campaign, M&S hopes to reach 96% of UK adults, ensuring that the story of quality, seasonal food grown in Britain and sold in their food halls is heard far and wide.
Broadcasting Excellence
The campaign, which includes 18 weeks of television advertising as well as presence in print, internet, and social platforms, is expected to be a fixture in the UK’s media landscape until September. Kerridge’s excursions to M&S Select Farms will be a recurring theme, emphasising the integrity and love that goes into each product on the shelves. This programme is more than just presenting M&S food; it is also about communicating the tales of cooperation, quality, and sustainability that characterise the company.
Enhancing the Conversation
M&S’s commitment to high-quality food has never been more visible under Stuart Machin and Alex Freudmann’s direction. The ad will also include a stronger sustainability message as part of M&S’s ‘Plan A’ to achieve net zero, highlighting the company’s commitment to not only food quality but also to nurturing a sustainable future.
The Power of Storytelling
Sharry Cramond, M&S Food’s Marketing Director, stresses the campaign’s goal of connecting with customers via evocative storytelling of farm-to-foodhall journeys. The stories of M&S’s farming partners are more than just stories of food production; they are also examples of a shared dedication to quality, sustainability, and the celebration of British agriculture.
A Season of New Beginnings
As the campaign progresses with Tom Kerridge at the lead, M&S asks customers to join in the celebration of British food. The campaign, which promises fresh tales every couple of weeks, exemplifies M&S’s inventive marketing approach and constant dedication to quality, sustainability, and the communities it serves.
This Is Not Just Food
“This is not just food,” declares M&S, a slogan that has come to represent the brand’s culture of quality and perfection. M&S Food’s revolutionary campaign not only reiterates but intensifies this theme, highlighting the core of what makes their food offerings unique.
As the campaign develops, M&S Food’s tales of collaboration, creativity, and commitment to sustainability will fascinate the country, cementing the company’s position as a leader in the UK retail and culinary environment.
