B2B Marketing, the organisation known for its global marketing community Propolis and high-profile events such as The Global ABM Conference, has announced an exciting collaboration with SPOTONVISION, a leading European B2B marketing agency. Together, they will debut the European ABM Forum in Amsterdam on 3 April 2025.
This landmark event is designed to unite B2B marketing and sales leaders from across Europe, delving into the intersection of account-based marketing (ABM) and artificial intelligence (AI). The Forum aims to foster stronger connections, elevate engagement, and drive sustainable growth through actionable insights and practical strategies.
A Powerful Partnership
The collaboration leverages B2B Marketing’s extensive experience in hosting ABM-focused events and training alongside SPOTONVISION’s mission to align marketing and sales efforts for enduring customer relationships. This shared vision underpins the European ABM Forum, promising attendees a blend of innovative ideas and practical tools to address the rapidly evolving B2B landscape.
“Partnering with B2B Marketing to create this unique Forum is a testament to our shared commitment to the B2B community,” said Shimon Ben Ayoun, Managing Director at SPOTONVISION. “The European ABM Forum will showcase how B2B organisations can shift from short-term tactics to building long-term relationships, advancing the field to new heights.”
Richard O’Connor, CEO of B2B Marketing, added: “SPOTONVISION’s deep expertise in European B2B marketing complements our dedication to providing actionable ABM insights. This partnership is a significant step forward, empowering B2B leaders to create impactful strategies that drive measurable growth.”
What to Expect
The European ABM Forum promises an engaging programme, including keynote addresses, interactive sessions, and meaningful networking opportunities. Attendees will gain unique perspectives on leveraging AI and ABM to achieve tangible results, guided by expert practitioners and industry pioneers.
Registration Details
Delegate registration for the Forum will open in January 2025, alongside the release of the event agenda. Both delegates and sponsors are encouraged to register their interest early to secure their place at this highly anticipated gathering.
For further information, contact:
Sarah Lovelock
Group Head of Marketing & Events: [email protected]
B2B Marketing, Westgate House, 9 Holborn, London EC1N 2LL, United Kingdom
Ingrid Archer
[email protected]
SPOTONVISION, Building HNK Zuidoost, Burgemeester Stramanweg 105, 1101 AA Amsterdam
About B2B Marketing
Founded in 2004, B2B Marketing has been instrumental in establishing B2B marketing as a distinct industry. The organisation has grown from a niche publication to a global community intelligence powerhouse, offering training, consultancy, and events across three continents.
Propolis, B2B Marketing’s membership-based community launched in 2021, equips marketing leaders with strategies, frameworks, and skills to drive growth and demonstrate business impact. With members from some of the world’s most recognised B2B brands, Propolis continues to grow internationally.
About SPOTONVISION
Established in 2006, SPOTONVISION was founded by Shimon Ben Ayoun and Ingrid Archer to address the need for strategy-led B2B marketing solutions in Europe. As the Netherlands’ first dedicated B2B agency, SPOTONVISION has built a reputation for pushing boundaries and fostering long-term customer relationships. Through initiatives such as the B2B Marketing Forum and B2B Marketing Awards, the agency has enriched the European B2B community with fresh ideas and innovative solutions.
For more information, visit: www.spotonvision.com.
Source: https://www.b2bmarketing.net/new-european-account-based-event-from-b2b-marketing-and-spotonvision/
