After a decade-long break, Peperami’s brazen mascot, “Animal,” has returned to our screens, signalling a strong rebirth in the snack brand’s advertising approach. With a mischievous grin and a penchant for mischief, Animal’s reappearance is a throwback to the 1990s, trying to reclaim the hearts of UK adults, 81% of whom remember the character fondly.
A nostalgic reawakening
Peperami’s choice to resuscitate Animal is more than just a nostalgic trip; it’s a calculated embracing of nostalgia, demonstrating a deep knowledge of the film’s ongoing appeal. Emily Prince, Peperami’s head of brand, has reintroduced the popular meat stick mascot, known for his anarchic antics and catchy catchphrase, “It’s a bit of an Animal,” to the company’s marketing campaigns. The “The Snack Wormhole” ad, created in collaboration with the creative firm Fearless Union, exemplifies Prince’s drive to capitalise on Animal’s legendary position.
Enter the Snack Wormhole
The campaign is a series of advertisements in which ordinary dullness is transformed into an opportunity for adventure. In “Meaty Meat,” a tedious Zoom conference sends a tired participant into the Snack Wormhole, where Animal’s larger-than-life personality takes centre stage, campaigning for a meatier alternative to the boredom of virtual interactions. The other advertisements, “Phoneface,” “Void Between Meals,” and “Taste Buds Are Calling,” have a similar concept, with Animal encouraging viewers to satisfy their appetites with Peperami’s goodies.
Modern twists on a classic character
While the core of Animal stays untouched, his rebirth includes a few modern modifications. Fearless Union, under the artistic supervision of Mark Campion, used modern means to bring Animal to life. The initial clay figure has been replaced by a synthetic one with 3D printed emotions to improve his captivating appearance. Furthermore, an experienced voice actor has been charged with recreating Animal’s particular tone, ensuring that his voice is as memorable as his antics.
A Campaign With Bite
The resurrection of Animal represents Peperami’s dedication to nostalgia-related innovation. The campaign celebrates the mascot’s naughty appeal while also highlighting the brand’s growth, which includes the introduction of new items such as Chicken Bites and Pizza Buns. This method demonstrates Peperami’s understanding of today’s hectic lifestyle, providing a flavorful break from the monotony of everyday tasks.
A Flavourful Future
Peperami’s most recent campaign highlights a watershed point in the brand’s history, reaffirming its position in the UK snack industry with a mix of comedy, nostalgia, and innovation. As Animal reclaims his place in the advertising scene, Peperami is prepared to fascinate a new generation of snackers by reminding them of the fun and spontaneity that comes with gratifying their meat desires. Peperami’s message is clear: it’s time to unleash your inner animal and indulge on something tastier.
Source: https://www.peperami.tv/media/
