PMG has announced its membership in the Conscious Advertising Network (CAN), a global nonprofit focused on separating advertising from harmful content. This commitment follows PMG’s expansion into the UK, marked by its acquisition of RocketMill last year and the completion of RocketMill’s rebrand as PMG earlier this year. By joining CAN, PMG strengthens its pledge to foster responsible advertising and support positive cultural influence.
CAN, a UK-based coalition, is dedicated to reshaping the advertising industry through ethical standards and advocacy, covering areas such as anti-ad fraud, diversity, informed consent, hate speech, children’s rights, sustainability, and combating misinformation. As a member, PMG will support CAN’s initiatives to promote diversity and inclusion in advertising, safeguard human rights, and drive meaningful change across the industry. PMG also plans to lend its expertise to CAN’s research and advocacy, contributing to the network’s vision of a sustainable advertising ecosystem.
“PMG is proud to join the Conscious Advertising Network,” said Tom Byrne, PMG’s VP of Global Strategic Partnerships. “We believe advertising has the power to shape culture and influence society positively. Partnering with CAN aligns with our mission to create a positive impact through ethical advertising.”
With a long-standing commitment to responsible advertising, PMG has implemented rigorous standards for content vetting, invested in employee training on ethical practices, and fostered a company-wide culture of social responsibility. Through its CAN membership, PMG aims to collaborate with other industry leaders, further enhancing its standards and contributing to an advertising landscape that prioritises social good.
Harriet Kingaby, co-founder of CAN, welcomed PMG’s membership: “PMG’s commitment to ethical advertising and proven track record make them a valuable asset to our cause. We look forward to working together to set new human rights precedents in the industry.”
As PMG integrates further into the UK market, the company’s alignment with CAN reflects an industry-wide trend toward responsible advertising. With PMG’s expertise and CAN’s advocacy, this partnership underscores a shared vision of advertising as a positive force in society.
Reference: https://www.pmg.com/blog/pmg-joins-conscious-advertising-network
