What does the future of AI, leadership, and marketing really look like?
In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands.
Laura shares how early exposure to technology, combined with a personal challenge with arthritis, pushed her toward computing during the early days of the internet. From building her first computer to launching broadband products and now navigating the AI revolution, her career sits at the intersection of technology, storytelling, and human experience.

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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.