Inderjit Bassi on How to Lead, Create & Inspire in Marketing
Join us for an exclusive conversation with Inderjit Bassi, CMO of Barclays, as she shares her journey from strategy to marketing leadership, the role of creativity in the AI era, and how to build a purpose-led, customer-obsessed organization.
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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
