How do you build a global Formula One brand before you start winning?
In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport.
With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of legendary designer Adrian Newey, a new campus, a new wind tunnel and a bold commercial vision.
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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
