Marketing effectiveness, vital in today’s business, emphasises strategic allocation of marketing resources for maximising profitability and evaluating outcomes, while avoiding common pitfalls and emphasizing post-campaign analysis.
What is marketing effectiveness and why is it so important in the current business climate? Marketing effectiveness – particularly over recent years – has become more of an integral and integrated part of many businesses marketing strategy. As there is potential for significant rewards for businesses who focus on effectiveness rather than just efficiency; according to a study by Ebiquity, if brands better allocated their marketing spend there would be an opportunity to increase business profitability by a combined £34.2bn annually.
This course will explore the basic principles of marketing effectiveness and highlight what test structures should be considered for your next piece of marketing activity.
Key Topics
What is marketing effectiveness?
Marketing effectiveness culture
Evaluating your marketing efforts
Potential pitfalls with marketing effectiveness
Post-campaign analysis
Learning Outcomes
Understand the concept of marketing effectiveness and its critical role in enhancing business profitability.
Learn how to foster a culture of marketing effectiveness within an organization.
Acquire skills to evaluate and measure the impact of marketing strategies and campaigns.
Identify and navigate potential challenges and pitfalls in achieving marketing effectiveness.
Master the techniques of post-campaign analysis to continuously improve marketing outcomes.
