An introduction to marketing regulations

Master marketing regulations to balance creativity and compliance, understanding their impact on communications and data, with case studies and practical navigation strategies.

This course includes:

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Overview

Marketing promotions can be a useful way to inform, create interest, and generate sales of a particular product or service. However, there is a fine line between creative license and exaggerating product features, therefore it is crucial that you are aware of and understand the regulations that govern marketing communications.

This course is here to assist you and provide you with a guide to marketing regulations; by the end of the course you will understand the key regulations that apply to communications and data, why they exist and how they impact marketing programmes. We’ll also explore the repercussions of not adhering to these regulations and what impact that this has on businesses.

Key Topics

Introduction to regulations

What are the regulations?

Case study of an advertiser breaching the advertiser code

Regulations specifically around the use of data

How to navigate the marketing regulations?

Learning Outcomes

Understand the balance between creative marketing and regulatory compliance.

Gain knowledge of key marketing regulations and their purposes.

Learn the consequences of violating marketing regulations through real-world case studies.

Acquire insights into regulations specific to data usage in marketing.

Develop skills to effectively navigate and adhere to marketing regulations.

This course includes:

Category

£35.00

Questions before you signing up?

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