With the rise of the digital age, brands are always looking for new ways to stand out and differentiate themselves from the crowd. A growing trend to do just this is brand activation which steps out of traditional marketing and activates brands through speaking with consumers in unique, innovative and engaging ways, rather than merely speaking at them. Brand activation can take many forms and refers to the concerted approach to activating marketing messages, mediums and channels to evoke feelings or actions from consumers. Therefore, it has proven itself to be an extremely effective way to connect with consumers and has become an established part of many marketing strategies and a vital part of a marketer’s toolkit.
In this course we will discover exactly what brand activation is and the different ways they can be executed; the process of creating a strong brand activation campaign; how technology can be used with activations to engage customers better; and finally, key watch outs when implementing a brand activation campaign. Launch this course to get started!
Identify the key elements and strategies for creating impactful brand activation campaigns.
Learn to leverage technology for enhancing brand engagement and consumer interaction.
Understand various approaches to executing brand activation in the digital landscape.
Acquire skills to measure the effectiveness of brand activation campaigns using common metrics.
Recognise potential challenges and considerations in implementing successful brand activation strategies.
