Develop a rigorous commercial and performance driven understanding and culture. Determine how to affect the levers of value to create a step-change in marketing effectiveness that links to the wider business and financial goals of the organisation.
The value creation zone
Customer acquisition costs and lifetime value
Break-even analysis
Product Pricing
Zero-based budgeting
Deriving at ROI
Business case development
Effectiveness techniques
Financial statements
Influencing the boardroom
Understand the value creation zone in marketing
Analyze customer acquisition costs and lifetime value
Apply break-even analysis to marketing initiatives
Learn product pricing strategies to drive profitability
Implement zero-based budgeting in marketing planning
Calculate and derive ROI for marketing activities
Develop compelling business cases for marketing investments
Apply techniques to improve marketing effectiveness
Interpret financial statements to inform marketing decisions
Learn strategies for influencing the boardroom and aligning marketing with business goals
