What you say and how you say it can make all the difference to whether customers engage with your brand and content, especially in our digital world. This is where copywriting comes in, however being able to do this well and effectively communicate your brand message and story to customers is not easy. Therefore, copywriting can often be a skill which many businesses and marketers underestimate, lack or fall short on. So, how can you create memorable and consistent marketing copy?
In this module we will equip you with the techniques, strategies, and inspiration to develop your brand’s own voice and to perfect your writing skills, so you can write professional-level content every time. By the end of the module, you will be well on your way to using the power of words to catch customers’ attention and persuade them to take action.
Understand the fundamentals of copywriting, including the importance of brand voice and effective communication.
Learn technical aspects of copywriting, such as structure, style, and the use of persuasive language.
Acquire skills in testing and refining copy to maximise customer engagement and response.
Develop expertise in writing and editing marketing copy that resonates with target audiences.
Gain insights into reader psychology to create compelling content that motivates and influences behavior.
