Explore content marketing in depth, learning strategy development, diverse content creation, effective digital channel use, and techniques for scalable, measurable content to enhance digital marketing campaigns.
Content marketing is now becoming a vital part of any digital marketing strategy. So how can you develop and execute an effective content marketing campaign? Marketers today cannot ignore the benefits of content marketing which helps a business create a place for themselves in the lives of their potential customers.
This module will aim to explore some aspects of content marketing by understanding what content marketing is and its potential benefits, the questions we need to ask ourselves in order to develop an effective content marketing strategy, the different content types, channels through which we can effectively execute our campaign and how to develop content that is scalable and measurable.
Key Topics
What is content marketing?
Creating a content marketing strategy
Different types of content
Digital channels for content
Learning Outcomes
Understand the principles and benefits of content marketing in the digital marketing landscape.
Develop and implement an effective content marketing strategy tailored to business goals.
Identify and utilise various types of content for targeted marketing objectives.
Effectively use digital channels for the distribution and promotion of content.
