Determine the most effective creative inputs and processes to achieve brave, bold, differentiated and stand-out creative that creates a lasting impact on customers and drives effectiveness for the organisation.
Introduction to creativity
Creative principles in the context of marketing and communications
Relationship between creativity, attention, memory and response
Building memory structures
Grabbing attention and creative techniques
Role of creative storytelling
Creativity through the marketing mix
Role of data in designing and measuring creative campaigns
Marketing campaign planning process
Leveraging the creator economy
Explore creative principles and their role in building effective marketing campaigns
Analyze the relationship between creativity, attention, memory, and customer response
Learn techniques for building strong memory structures in marketing
Discover methods for grabbing attention using creative techniques
Understand the role of creative storytelling in engaging audiences
Apply creativity across the entire marketing mix
Utilize data to design, optimize, and measure creative campaign effectiveness
Master the marketing campaign planning process for creative work
Leverage the creator economy to amplify creative impact and reach
