Create a strong Customer Strategy by crafting compelling propositions, tailored customer experiences, and effective communications that connect with target audiences, using the full marketing mix. This strategy is based on segmentation, targeting, and positioning principles, and incorporates up-to-date consumer insights and behaviors.
Introduction to Customer Strategy
What is market orientation and marketing mix
Using the marketing funnel
Developing consumer insights
Determining customer needs and expectations
Customer research process
Segmenting and targeting
Role of positioning
Developing a proposition and CX journey
Consumer psychology and its role in communications
Understand the fundamentals of customer strategy
Explore market orientation and the marketing mix
Apply the marketing funnel to customer acquisition and retention
Develop actionable consumer insights
Identify and meet customer needs and expectations
Learn the customer research process for data-driven decisions
Implement segmentation and targeting strategies
Understand the role of positioning in marketing success
Craft compelling propositions and design tailored customer experiences (CX)
Analyze consumer psychology and its impact on effective communications
