You have been asked to lead a marketing project. So what steps should you take next?
This course will navigate you through the marketing processes starting with the most important part, writing a brief through to the typical delivery process that you might experience.
This module will also help you evaluate briefs and advise how to give constructive feedback. Therefore, by the end of this course you should be well equipped to develop a marketing/creative brief.
What is a marketing / creative brief?
How to write a brief?
Where does this brief go next, internal or external?
A typical marketing briefing process
Evaluation framework
How to give constructive feedback?
Understand the essential components and purpose of a marketing/creative brief.
Master the skills of writing an effective and clear marketing brief.
Learn to determine the appropriate direction for a brief, whether internal or external.
Gain insights into the typical processes involved in a marketing briefing.
Develop skills in evaluating marketing briefs and providing constructive feedback.
