Creativity in marketing can often be underestimated, misunderstood or demoted further down the priority list. However, creativity should be at the heart of marketing and makes all the difference when trying to engage with consumers, win their hearts and minds and of course, increase the commercial performance of organisation. Despite its importance and contribution to marketing effectiveness many businesses struggle with evaluating creative work and ultimately fail to effectively measure whether a campaign has been successful or not. So, what’s the key to this?
This course will unlock creativity for you and provide a robust framework to evaluate creative work. We will do this by first exploring why creativity in marketing is so important and look at techniques to maximise creativity/ get the most out of a creative brief. Then we will turn to evaluating creative work and the process involved to conduct an evaluation effectively, whilst also looking at how to give and receive feedback well during the creative process.
Understand the pivotal role of creativity in enhancing marketing engagement and boosting commercial performance.
Learn to maximise creative potential and extract the utmost value from creative briefs.
Master the skills to evaluate creative work effectively, enhancing marketing effectiveness.
Gain proficiency in conducting thorough and insightful evaluations of creative outputs.
Develop the ability to give and receive constructive feedback, fostering a productive creative environment.
