Explore the future of marketing agencies in this course, delving into their operations, business models, client relationships, and expert insights on evolving agency-client dynamics.
There is a lot of talk and uncertainty around the topics of client/ agency relationships and what the future of the agency model is. So, why is this and how do marketing agencies actually operate?
This course will address some of these questions by giving you an insight into the agency world. We will explore what marketing agencies do, how agencies operate, the implications of agency business models for building relationships and the best methods for fostering effective and successful agency relationships. We’ll also investigate the future of the agency model and hear from industry experts about how client/agency relationships are evolving.
Key Topics
What marketing agencies do
How marketing agencies operate
Different agency business models
How to get the most out of your marketing agency
Longer term trends affecting marketing agencies
Learning Outcomes
Describe what marketing agencies do and why they operate
Determine the various agency models that exist
Consider how to get the most out of your marketing agency
