Build the optimal media and distribution approach to reach and engage the audience, that also compliments the creative and delivers an efficient ROI.
Introduction to channels
The role of reach
Efficiency vs Effectiveness
Media spending and budgeting
Determining what integrated media channels to use
Brand life stage and customer lifecycle
New media channels
Broad-based rich media
D2C, e-commerce and retail media
Precision targeting using performance channels
Understand the role and types of media channels
Analyze the impact of reach in media strategy
Differentiate between efficiency and effectiveness in media planning
Develop media spending and budgeting strategies
Select integrated media channels based on audience insights
Apply brand life stage and customer lifecycle to channel selection
Incorporate new and emerging media channels into campaigns
Leverage broad-based rich media for enhanced engagement
Utilize D2C, e-commerce, and retail media for direct consumer reach
Implement precision targeting using performance channels
