Explore the dynamic world of blockchain technology: its fundamentals, growth trends, advantages, disadvantages, diverse applications, and its transformative impact on marketing and various industry sectors.
Blockchain is a hot topic which is growing fast; “worldwide spending on blockchain solutions is expected to grow from 1.5 billion in 2018 to an estimated 11.7 billion by 2022” (Statista). Companies in nearly every industry are now taking advantage of blockchain technology. Therefore, it is important to understand what blockchain is and how this new technology is affecting businesses. This course we’ll start at the beginning of blockchain; explore the pros and cons of blockchain technology; and discuss how blockchain is affecting marketers. So, let’s get started – launch this course to enter the world of blockchain technology!
Key Topics
What is the blockchain?
The future of blockchain
The advantages and disadvantages of blockchain
Applications of the blockchain
How blockchain is affecting marketers
Learning Outcomes
Understand the fundamental concepts and definitions of blockchain technology.
Analyse the projected growth and future trends of blockchain in various industries.
Evaluate the advantages and disadvantages of implementing blockchain technology.
Explore diverse applications of blockchain across different business sectors.
Assess the impact of blockchain on marketing strategies and market dynamics.
