This course offers a comprehensive understanding of marketing tags, covering their significance, types, application in campaigns, tag management systems, and common pitfalls in the dynamic field of digital marketing.
Tags are often seen as one of the most powerful but underutilised tools available in measuring marketing performances. The world of website tagging can be complex and challenging; and with the rapid expansion of digital marketing it can be difficult to keep up. Therefore, it is important to have a foundational understanding of what tags are, why they are important and how they work. This course is a great place to start, as we’ll look at; the specifics around campaign tagging within the marketing discipline; the definitions and vocabulary within tagging; what needs to be tagged when creating a campaign; and what tagging can enable a marketer to do.
Key Topics
Introduction to tags
Tag Management Systems
Different types of tags
Intelligent 1:1 Marketing
Application of tags
Common mistakes of campaign tagging
Learning Outcomes
Understand the fundamental role and importance of tags in measuring marketing performance.
Gain insights into the complexities and challenges of website tagging in the context of rapidly evolving digital marketing.
Learn the specific applications and processes of campaign tagging within marketing disciplines.
Acquire knowledge about different types of tags and their roles in intelligent 1:1 marketing strategies.
