In this course, you’ll be able to understand how marketing can impact financial decisions, and be able to interpret and influence financial statements, understand the financial levers marketers have to impact on ROI, as well as determine how budgeting decisions are made. This course will also teach you to work with a wide variety of stakeholders to positively impact the P&L.
Gain proficiency in integrating marketing strategies with financial insights to optimize return on investment (ROI).
Develop the ability to interpret and influence financial statements to make effective marketing decisions.
Understand the relationship between marketing tactics and their impact on profit and loss (P&L) statements.
Acquire skills in budgeting and financial decision-making within a marketing context.
Learn effective collaboration techniques with various stakeholders to enhance the financial outcomes of marketing initiatives.
