How are the likes of Alexa, Siri, Google, Bixby and Cortana changing the marketing landscape and what are the implications for marketers? Voice technology is already a global trend as consumers all around the world begin to get to grips with using voice activation in their daily lives.
In this module, we will explore the role of voice technology in the context of marketing and the implications for marketers. We will do this by looking at the relevance of voice technology, the context in which it can be used, devices it can be used on and its three fundamental pillars – voice search, voice recognition and voice commerce. Finally, we will also determine how organisations should respond to the ever-increasing popularity of this technology.
Understand the impact of voice technology on modern marketing strategies.
Identify and analyse the variety of devices and contexts where voice technology is applicable.
Explore the key elements of voice technology: voice search, voice recognition, and voice commerce.
Assess the relevance and application of voice technology in various marketing scenarios.
Develop strategic responses for organizations to effectively integrate voice technology into their marketing efforts.
