Pearson BTEC in Marketing (Level 3)

Pearson BTEC in Marketing
(Level 3)

Marketing+ provides learners with high-quality, engaging and interactive content including case studies, self-learning quizzes, as well as the ability to learn directly from industry leaders.

Learners will be able to apply the skills that a modern-day marketer needs to operate in the ever-changing, fast-paced, and digital world of marketing.

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Units covered within the resource include:

1 – Marketing Principles
2 – Investigating Customer Communications
3 – Developing a Communications Plan
4 – Investigating Digital Marketing
5 – Developing a Digital Marketing Campaign
6 – Branding Products and Services
7 – Generating Customer Loyalty
10 – Customer Immersive Experiences
11 – Activating a Brand
12 – Influencer Marketing
13 – Market Research for a Start-up Business
14 – Digital Analytics