Advertising is being overwhelmed and transformed by technology the same way a number of other industries are. Millions of applications, digital properties and websites are viewed across several different channels all at one time. Therefore, to choose different platforms, channels and devices and to deliver the most effective marketing campaigns in the digital world is increasingly challenging work as the environment becomes exponentially fragmented. This is where programmatic steps in and can be a real game changer for many marketers.
This course will give you an understanding into this game changer tool by first defining exactly what programmatic advertising is. We will do this by looking into key benefits and challenges, outlining how it differs from traditional advertising and introducing you to the main players on the programmatic scene. We will also touch on how to effectively use programmatic in marketing campaigns and the success/challenges brands have had with using programmatic in their own marketing strategies. Finally, with programmatic developing at a great rate we will investigate the future of programmatic and some major trends.
What is programmatic advertising?
Differences between programmatic and traditional advertising systems
Key benefits and challenges of programmatic advertising
Who the main players are in the programmatic market?
How to best incorporate programmatic into campaign planning?
The future of programmatic
Understand the Transformation of Advertising: Learn how technology is reshaping the advertising landscape, affecting various platforms, channels, and devices.
Define Programmatic Advertising: Gain a clear understanding of what programmatic advertising is, including its key benefits and challenges.
Distinguish Traditional vs Programmatic Advertising: Explore the differences between traditional and programmatic advertising systems.
Identify Key Players in Programmatic Advertising: Recognise the main players in the programmatic market and their roles.
Effective Use of Programmatic in Marketing: Learn strategies for incorporating programmatic advertising into campaign planning and understanding its future trends.
