Why should people buy your products or services? This is where propositions come in, as propositions are the promises brands make to customers on how they intend to offer value. Propositions therefore, when done right can give company’s a great advantage, especially over their competitors. This sounds easier said than done, with propositions often being a great challenge for companies and there are many examples of propositions going wrong. So, how can you develop a great proposition?
This course is a great introduction to propositions and will give you the key steps required to developing an effective proposition; giving you the knowledge and skills to set your brand apart from the rest through creating a great proposition – so, what are you waiting for? Launch the course now to get started!
Define and articulate the concept of a proposition in the context of brand value.
Understand the integral role of propositions within effective marketing strategies.
Identify the key elements that constitute a successful proposition.
Learn a step-by-step approach to developing propositions, from data collection to final review.
Recognise and navigate the common challenges faced in proposition development.
