Explore PR’s essence and marketing role, understand agency operations, measure campaign success, and discover PR’s future in this comprehensive course.
We’ve all heard of the term Public Relations (PR) but what exactly is it and how does it relate to marketing?
This course will delve into the world of PR by exploring exactly what PR is and its role within the marketing mix. By the end of the course you will be able to see how PR works within your own business and how you can effectively structure this in combination with other marketing channels.
Key Topics
What PR is and its role within the marketing mix
How PR agencies operate
How to measure PR campaign
The future of PR
Learning Outcomes
Identify and define the role of Public Relations within the marketing mix.
Understand the operational dynamics of PR agencies.
Learn effective strategies for integrating PR into your business’s marketing channels.
Gain skills in measuring and evaluating the success of PR campaigns.
