Understanding the fundamentals of marketing

Explore the essence of marketing in this module, delving into its evolution, integral role in organisations, customer-centric approaches, and the vital stages of creating a marketing plan.

This course includes:

£89.00

Any Questions?

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Overview

Marketing is all around us… yet what exactly is marketing and what are the key skills needed to be a good marketer?

This module will explain the fundamental principles that underpin the practice of marketing and equip you with some of the key skills and knowledge required to be a good marketer. We will take a closer look at what marketing is and how it has evolved over time, delve into the role of marketing within an organisation, explore how to become more customer centric, and discuss the key stages of a marketing plan.

Key Topics

What is marketing?

How has marketing changed?

Marketing’s place in the organisation and key functions

Customer centricity and market orientation

Marketing planning overview

Learning Outcomes

Determine the key principles of marketing

Understand how to carry out marketing analysis using data and insights

Be able to explain how the marketing function works with other functions within the business

Determine how organisations can become more customer centric

This course includes:

Category Marketing

£89.00

Questions before you signing up?

No worries. Send us a quick message and we’ll be happy to answer any questions you have.