A website plays a significantly important role in any business these days. When the targeted audience checks a website, it provides them with the first impression of a company. Therefore, it is crucial to get your website right; as a judgement of a business can be formed within seconds. For example, 38% of visitors will stop engaging with a website if the content or layout is unattractive (Blue Corona). Hence, in these first few seconds, a business should try to make a positive influence on the audience and want them to continue the relationship. However, this is easier said than done – so how can we go about achieving this?
This course will explore some different principles that are used within website design and how these affect a websites development; and provide you with the understanding of how to apply these learnings to your own website and what optimisation you can make to keep up with website best practices.
Understand the critical role of a website in shaping a business’s first impression and its impact on audience engagement.
Learn how to assess and optimize website content and layout to enhance user experience and engagement.
Acquire knowledge of fundamental principles in website design and how they influence a website’s development.
Gain insights into applying key design principles to improve the effectiveness and appeal of your own website.
