In an era where the sports business is continually evolving with innovations and ground-breaking achievements, PUMA has taken another huge leap. The global sports powerhouse has launched its first global marketing campaign in 10 years, “FOREVER. FASTER. – See The Game Like We Do,” a rallying cry for athletes and fans worldwide. This campaign is more than a marketing technique; it is a forceful statement of intent, aimed at reinforcing PUMA’s status as the pinnacle of speed in the sports world.
A Decade of Silence is Broken
After ten years of strategic quiet, PUMA’s worldwide outreach “FOREVER. FASTER.” defies expectations, presenting itself as the brand’s most substantial marketing expenditure ever. With a consistent message across all performance categories, including football, running, basketball, and handball, PUMA is establishing a pattern for future campaigns.
Richard Teyssier, PUMA’s Vice President of Brand and Marketing, underlined the campaign’s distinctiveness, stating that it is the first time PUMA has unified a single message across its diverse range of athletic disciplines. This comprehensive brand message is intended to be emotive and distinctive, resulting in a strong connection and resonance with target consumers.
The Essence of Speed
For PUMA, speed is more than simply a measure of velocity; it is a superpower, an attitude that has catapulted athletes to previously inconceivable levels of performance. From the legendary efforts of Mondo Duplantis and Karsten Warholm to the thrilling performances of Neymar Jr. and Breanna Stewart, speed has been the key to success. Arne Freundt, CEO of PUMA, expressed his goal, saying, “Everyone dreams of having a superpower, and speed is PUMA’s.”
The campaign demonstrates PUMA’s commitment to pushing the frontiers of speed, enabling everyone to see sports through a prism that only PUMA can provide. It’s about pushing past your limitations, setting personal records, and experiencing the game from a new perspective – with the agility and speed of a puma.
A Legacy of Innovation
PUMA’s heritage is profoundly based in its founding idea, established by Rudolf Dassler in 1948: to design athletic footwear that embodies the agility and speed of its namesake. For 75 years, PUMA has collaborated with the world’s fastest athletes, clubs, and federations, creating innovations that have resulted in remarkable moments in sports history.
The “FOREVER. FASTER.” campaign celebrates this tradition by highlighting PUMA’s continuous emphasis on speed as a vital component of its brand DNA. It’s an invitation to embrace a new viewpoint on sports, encouraging audiences to win successes in ways only the fast can – a defining feature of PUMA’s brand identity.
An unprecedented outreach
The campaign, which begins with a hero brand film starring prominent athletes like as Antoine Griezmann, Breanna Stewart, and Neymar Jr., is expected to attract viewers across the world. Its global reach encompasses a wide range of media platforms, including social media, television, public relations, outdoor media, and point of sale.
In advance of big athletic events such as the CONMEBOL Copa America, UEFA Euro 2024, and the 2024 Summer Olympics, PUMA promises compelling content, specialised brand films, and creative assets that will establish a new standard for sports marketing campaigns.
PUMA’s “FOREVER. FASTER. – See The Game Like We Do” campaign is a movement, not just a marketing approach. By combining the essence of speed with the spirit of sports, PUMA is pushing the world to live, breathe, and ultimately win the game in a way that only PUMA can do.
