Children’s charity Punchdrunk Enrichment has launched a heartfelt new campaign in collaboration with creative agency Mother Design, aimed at showcasing the transformative power of creativity in education. Titled ‘Give a Big Imagination’, the campaign highlights the Big Give Christmas Challenge, which doubles every donation made until 10 December. All funds raised will support a groundbreaking immersive arts project for schools in Brent, one of London’s most disadvantaged boroughs.
Creativity at the Heart of Education
Punchdrunk Enrichment, renowned for its immersive theatre experiences, brings innovative learning techniques to schools, families, and communities. The Brent project will introduce these methods into classrooms, using storytelling and make-believe to inspire young imaginations. The initiative will culminate in a special performance at Punchdrunk Enrichment Stores in Wembley Park, giving students a unique opportunity to showcase their creativity.
JoJo Tyhurst, Punchdrunk Enrichment’s Head of Communications, emphasised the project’s mission:
“At Punchdrunk Enrichment, we believe creativity should be at the heart of every child’s education. This project is about bringing magic and possibility to classrooms that need it most. With the support of Mother Design and the Big Give Christmas Challenge, we hope to inspire donors to help us make this vision a reality.”
The Campaign: A Call to Action
The ‘Give a Big Imagination’ campaign features photography from past Punchdrunk workshops, capturing moments of children deeply engaged in immersive activities. It paints a vivid picture of the charity’s work and how donor contributions can make a tangible difference.
Jo Tulej, Creative Director at Mother Design, described the collaboration as a privilege:
“Their work in schools combines creativity and learning in ways that leave a lasting impact on children and teachers alike. This campaign was all about showing how a simple donation can ignite the imaginations of children who need it most.”
Why It Matters
Brent is one of London’s most economically challenged areas, with 33% of families living on low incomes and schools often struggling to fund creative arts programmes. Punchdrunk’s initiative aims to address this gap by using theatre and storytelling to inspire a love of learning, spark creativity, and foster self-confidence in children.
How to Support
The Big Give Christmas Challenge runs for just one week, making every moment count. Each donation is matched, effectively doubling the impact of every contribution.
“We’ll take our work to schools with the greatest need, starting in the classroom and culminating in a performance that brings their stories to life,” said Tyhurst.
Donors can help provide transformational experiences for children in Brent, giving them the tools to dream big and thrive in a creative learning environment.
Be Part of the Magic
Support Punchdrunk Enrichment’s mission to bring immersive theatre to schools and foster imaginations that will last a lifetime. With matched funding, every pound goes further to make a difference.
Donate now and help give a big imagination this Christmas.
Source: https://www.linkedin.com/feed/update/urn:li:activity:7269682077950689280/
