PwC and TED: Steering the Future of AI Together

PwC and TED collaborate to shape a future where AI enhances human creativity and purpose, navigating its challenges with a responsible and human-centered approach.

A Bold Collaboration to Shape Tomorrow
In an amazing turn of events, PwC and TED have teamed together to drive the worldwide conversation on the transformative potential of Artificial Intelligence (AI) in revolutionising both business and society. The collaboration was formally inaugurated at #TED2024, signalling a watershed point in the study of AI’s immense possibilities and inherent problems.

Insights from the Frontlines of Innovation
At the heart of our collaboration is a dedication to researching how AI might improve human potential, creativity, and purpose. Drawing comparisons with major technical advances such as the Model T or the invention of the light bulb, this AI age is viewed as one of extraordinary change and magical potential.

PwC executives, equipped with cutting-edge research and insights, are participating in this project to explore the tremendous prospects that AI brings. The conversations seek to develop a future in which AI serves as a copilot for artists, scientists, and authors, boosting creativity and blurring the barriers between reality and fantasy.

Addressing Challenges Head-on
However, the rapid rate of AI development presents unique concerns. Humanity is not accustomed to such quick technical advancement, which normally lasts decades rather than years. As a result, the alliance is focusing heavily on identifying and managing AI risks such as job displacement, confidence in information, and social interactions.

A Vision for Responsible AI
PwC and TED have formed an agreement to not only embrace but also properly lead AI technologies. There is a determined attempt to inculcate common sense, standards, and values in AI, ensuring that it is created in an open and accountable manner. By educating the public and providing tools for better understanding AI, PwC and TED hope to enable society to make educated judgements regarding this powerful technology.

Conclusion: A Human-Powered, Technologically Enabled Future
This partnership is a wake-up message to not be complacent about our technological future. Instead, PwC and TED advocate for a bold approach to using AI ethically, ensuring that it improves rather than detracts from human talents. With a heavy emphasis on responsible guardrails and human supervision, our cooperation aims to demonstrate how companies may traverse the complicated environment of AI, ensuring that technology enriches and sustains mankind.

Source: https://www.pwc.com/gx/en/issues/technology/pwc-and-ted.html#:~:text=In%20October%2023%2C%20TED%20and,transformational%20potential%20of%20generative%20AI.